Associazione Calcio Milan or AC Milan, recently announced a new long-term partnership with online gaming brand, StarCasinò.
StarCasinò will reportedly be a major partner of the Serie A Italian football club through the 2019/20 season. The three-year deal will provide fans of the top-flight club with entertainment opportunities and a variety of exclusive offers and events.
Owned by Betsson Group, the online gaming brand will join the 18-time domestic champion’s secondary tier sponsors including FrecciaRossa, Snai, TIM, Banco BPM, Mediaset Premium, GI Group, Diesel, Nivea Men and Toyo Tyres.
Chief Commercial Officer for the Red & Black Club, Lorenzo Giorgetti, said: “Our partnership with StarCasinò is a natural fit between two leaders in their respective industries. Our shared values make this collaboration particularly attractive. A key factor for us to partner with StarCasinò was their impressive innovative activation ideas. Thanks to StarCasinò all our fans will be invited to join exciting upcoming live-experiences with the club,” according to the news release.
Also commenting on the partnership, local brand manager for StarCasinò, Anna Vishnevskaya, added: “It’s an honour for us to partner with such an iconic and constantly evolving club with a strong and loyal Italian and worldwide fan base. Our passion for entertainment and fun is in our DNA and we invite all red and black fans as well as our customers to join some of our amazing upcoming initiatives. With this partnership we will start a new chapter of our story and we look forward to a long-lasting and successful collaboration.”